We were asked to create a campaign that effortlessly represented diversity without trying too hard or forcing the idea. Our guiding insight was that the variety of uses for Ziploc bags is as diverse as the people who use them. Ziploc is a universal brand that needs no explanation, no matter what language you speak. We wanted to present Ziploc as a uniting force, seeing as all humans share certain universal truths despite cultural differences. 

Across the world people use Ziploc products to hold and store things they care about, items both big and small.

The goal of this campaign is to emphasize that no matter what differentiates us, we can all find common ground if we focus less on the outside, and more on what’s inside. 

Team Member: Mijin Han